As we've been working with local Winchester small businesses to set up new WincLocal profiles, one question we hear a lot is: Can it really be free?
The answer (of course) is: Yes!
But we know that's not super believable. (We'd be suspicious, too!) So we thought we'd explain a little more about why WincLocal is free. And about what you can expect from it going forward.
The Need: COVID-19
Not surprisingly, the idea to build WincLocal was born from the COVID-19 pandemic. Businesses were struggling to control their messaging, and many couldn't update their websites or social media accounts fast enough to keep up with new regulations and public safety information. For weeks, we all showed up at businesses expecting them to be open, only to find they'd just recently closed or weren't providing a service the way we'd expected.
In a day when technology is so cheap and easy to come by, how could that be the case?
As a software company, it made sense for us to build a solution to alleviate some of the messaging backlog. It took us just 20 hours and a single weekend to build and launch the first version of WincLocal. And we started offering for free to local businesses.